The Ask: Develop a full-funnel campaign reminding the world that Adobe’s flagship product, Photoshop, is the industry standard image creation tool.
The Answer: Adobe Photoshop's Fantastic Voyage campaign aims to inspire creators to go wherever their imagination takes them. The film celebrates Photoshop's true power - not only as a creative tool, but as a vehicle that empowers us to re-imagine the world and go to the furthest corners of our imagination. Follow along as the hero, through the power of her own creativity and Photoshop, re-imagines her own ordinary commute as an extraordinary voyage.
We followed up our hero's journey with a series of artist stories that inspires action in our customers. Four fantastic creatives demonstrate their process along with tutorials to learn their techniques, encouraging Photoshop users to explore on their own and develop deeper skills in the app.
